WEEE-DO was born in August 2018 under the EIT Climate-KIC The Journey Summer School. The main premise of the founders was to mitigate climate change and CO2 emissions. For that reason, the team developed its idea into a circular economy business model which sought to: relieve the pressure that is put on primary raw materials (traditional mining) due to higher demand from technology manufacturers; reduce waste streams coming from Europe; tackle illegal disposal of waste electrical and electronic equipment; foster local economies and second hand markets; spark behaviour change in the end consumer.
WEEE-DO is an Urban Mining startup whose mission is to reintroduce valuable materials from electronic devices and domestic appliances into the circular economy (recycling) and extend their lifespan (refurbishing). WEEE-DO’s magic is an innovative electronic waste collection system that reaches out to householders directly in exchange of a financial reward. This is done by maximising the storage capacity of well-established delivery infrastructures which are low in carbon emissions.
During our participation in The Journey Summer School on the final presentation day at the European Youth Centre in Budapest (Hungary), WEEE-DO was presented with the “Audience Award” for best start-up pitch, in addition to the possibility of spending a month in Utrecht University’s Incubator - UtrechtInc - from November to December 2018. During this incubation period, WEEE-DO kept doing market analysis and validation by meeting with experts from the industry and other potential key partners.